PHLY pronounced FLY is an independent brand based out of Orlando, Florida. PHLY Apparel strives to create quality goods made in the USA, produced in limited quantities. PHLY draws inspiration from the city, nature, art and photography but mainly from the golden age of hip-hop 1987. Our main focus besides manufacturing quality goods is to express originality. PHLY is 1987 inspired and conceived in 2012. Welcome to the originally dope lifestyle.